Newton Baby was founded on a simple but powerful question: why wasn't there a crib mattress that was truly safe? What started as one father's search for peace of mind became a mission to transform infant sleep safety for every family.
2013
Year founded
97%
More breathable than standard mattresses
100%
Washable — cover and core
1M+
Families who trust Newton Baby
The Founder
Michael Rothbard
Founder & CEO, Newton Baby
When Michael Rothbard became a father, he did what every new parent does: he researched everything. He wanted the very best for his child — but when it came to crib mattresses, he couldn't find a single option he was fully comfortable with. Standard foam and spring mattresses, however plush or organic, shared one fundamental flaw: if a baby rolled face-down, they could not breathe through the surface.
The statistics were sobering. Suffocation remains one of the leading causes of sleep-related infant death. Yet the mattress industry had barely changed in decades. Michael believed that was unacceptable — and that the solution was an engineering challenge, not an unsolvable problem.
In 2013, he founded Newton Baby with one goal: to build a crib mattress that was completely, verifiably breathable. Not just "breathable fabric" or "ventilated foam" — but a core that was literally made of air. After years of research and development, the Wovon-Air technology was born: a three-dimensional polymer web that is 90% air, allowing infants to breathe right through the mattress surface, even face-down.
Today, Newton Baby has helped more than one million families sleep easier — not just their babies, but the parents too. That peace of mind is the product's most important feature, and it remains at the center of everything Newton Baby does.
"I wasn't building a company. I was trying to solve a problem that kept me up at night as a new dad. I just happened to turn it into a mission."
What We Stand For
These aren't words on a wall. They're the decisions we make every day — in the lab, in the boardroom, and at the crib side.
Every Newton Baby product is built around one non-negotiable principle: your baby must be able to breathe through every surface of the mattress. We never compromise on this standard — not for cost, not for aesthetics, not for anything. All products are tested at a CPSC-accredited independent laboratory before they ever reach a family.
We don't innovate for innovation's sake. Every feature we develop starts with a real parent problem. Our Wovon-Air polymer core, our fully washable design, our organic cover options — each one was born out of listening to parents and asking: what would make your life and your baby's sleep meaningfully safer and better?
Newton Baby is a company built by parents, for parents. Our team includes pediatric sleep consultants, materials engineers, and a lot of people who have personally laid their babies down on a Newton mattress and felt that exhale of relief. We build every product as if it's going into our own children's cribs — because it is.
Peace of mind doesn't stop at your nursery door. We are committed to building products that are good for your baby and good for the planet. Our materials are free from harmful chemicals, our packaging is sustainably sourced, and our washable-and-reusable design means less waste in landfills. GREENGUARD Gold certification is just the beginning.
Safety You Can Verify
Trust is earned through transparency. Every safety claim Newton Baby makes is backed by independent, third-party laboratory testing. We publish our certifications and testing results because you deserve to know exactly what your baby is sleeping on.
Every Newton Baby product undergoes rigorous third-party safety testing at a Consumer Product Safety Commission-accredited independent laboratory. This means our breathability and structural claims are verified by scientists with no financial stake in the outcome.
The GREENGUARD Gold standard is the most stringent certification for chemical emissions in products for children. It tests for more than 10,000 volatile organic compounds and chemical contaminants. Newton Baby's mattresses meet — and exceed — every threshold.
Our products comply with all applicable ASTM International standards for crib mattresses and the Consumer Product Safety Improvement Act (CPSIA). Compliance isn't optional — it's the floor, not the ceiling, of our safety commitment.
Newton Baby mattresses contain no flame retardant chemicals, no phthalates, no latex, no PVC, and no formaldehyde. Our food-grade polymer core is the same class of material used in surgical implants and food contact applications.
The People Behind Newton
Our team brings together expertise from pediatric medicine, materials science, product design, and customer empathy. What unites us isn't a job title — it's a shared belief that every baby deserves a safer place to sleep.
Founder & CEO
Former tech entrepreneur turned baby safety advocate. Father of two. Launched Newton Baby after failing to find a crib mattress he trusted.
Chief Safety Officer
Pediatric sleep researcher with 15 years in infant respiratory health. Leads all clinical testing protocols and certification programs.
Head of Materials Engineering
Polymer scientist and co-inventor of the Wovon-Air core. Holds 7 patents in breathable materials for medical and consumer applications.
VP of Product Design
Industrial designer focused on the intersection of safety and aesthetics. Ensures every Newton product is as beautiful as it is functional.
VP of Sustainability
Environmental engineer who oversees Newton's supply chain, materials sourcing, and our commitment to reducing waste through washable design.
Director of Customer Care
A parent herself, Amelia ensures every family who reaches out to Newton gets the support and clarity they need — day or night.
Ready to Experience Newton?
Every Newton Baby mattress is backed by independent lab testing, GREENGUARD Gold certification, and the peace of mind that comes from knowing your baby can breathe freely — no matter how they sleep.
Trusted by over 1 million families across the United States.